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Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.

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Cover Story
VIDEO: The Molten Me-dium
How Content Creators Can Keep Their Cool–and Make Video Communications that Make Sense

Design
Mommy, what does a white paper look like?
Tips, ideas and considerations for designing white papers that get read.

Feature
The more they did with less
Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet

Feature
Steady as she goes
It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..

Strategy
A Twitter how-to
Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.

Writing
Speaking up
If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.

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Copyblogger
Answers to the 3 Biggest Email Marketing Questions We Get
Friday, January 27, 2012 4:00 am
We’re back and we’re ready to talk email marketing. I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger. DJ Waldow joins Sonia Simone and I to discuss: The best way to build an email list The 2 reasons why people [.

Junta42 blog
McDonald's Social Media Goes Wrong? Not a Chance
Thursday, January 26, 2012 5:49 pm
You’d have to be living in a cave not to be aware of the. . .   more

MediaPost | Social Media Insider
Facebook Oversharing Clogs The Feed
Thursday, January 26, 2012 11:22 am
It's the morning after the Social Media Insider Summit, and I find my head stuffed not only with memories of how beautiful The Ocean Reef Club in Key Largo is, but also with factoids and insights about social media.

Content Marketing Today
5 Ways to Use Other People's Content in Your Marketing
Wednesday, January 25, 2012 3:43 pm
  Image hazel.estrada via Flickr CC [This is a perfect example of what John is discussing. We have curated his post via Scoop.It.] Written by John Jantsch You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.

Web Ink Now
Playing for Change
Monday, January 23, 2012 8:28 am


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Job of the week below
FOR THE WEEK OF Jan. 27, 2012
Director, Communications/Public Information Officer
California School Boards Association (CSBA) in West Sacramento, CA ... Read more.
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CE Quick Check Cards
Blog post below
January 25, 2012, 4:57 PM
My problem with the Obama White House
January 18, 2012, 10:38 AM
Memorializing a communication mentor
January 6, 2012, 1:42 PM
Content marketing: What is the meaning of this?
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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