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Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.

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Featured content below News & opinion below
Cover Story
VIDEO: The Molten Me-dium
How Content Creators Can Keep Their Cool–and Make Video Communications that Make Sense

Design
Mommy, what does a white paper look like?
Tips, ideas and considerations for designing white papers that get read.

Feature
The more they did with less
Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet

Feature
Steady as she goes
It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..

Strategy
A Twitter how-to
Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.

Writing
Speaking up
If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.

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Copyblogger
7 Useful Marketing Articles for Your Weekend
Saturday, January 28, 2012 4:00 am
This week on The Lede … Seth Godin’s simple cure for writer’s block. Why David Ogilvy called himself a lousy copywriter. A case study in the power of the blog. 10 ways to use Pinterest for your business.

Web Ink Now
Thinking Right (and Left) about Content Marketing
Friday, January 27, 2012 2:11 pm


Content Marketing Today
How to Write Potent Headlines | Content for Biz
Friday, January 27, 2012 1:00 pm
  Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Written by Joanne Costin I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provides.

Junta42 blog
McDonald's Social Media Goes Wrong? Not a Chance
Thursday, January 26, 2012 5:49 pm
You’d have to be living in a cave not to be aware of the. . .   more

MediaPost | Social Media Insider
Facebook Oversharing Clogs The Feed
Thursday, January 26, 2012 11:22 am
It's the morning after the Social Media Insider Summit, and I find my head stuffed not only with memories of how beautiful The Ocean Reef Club in Key Largo is, but also with factoids and insights about social media.

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Job of the week below
FOR THE WEEK OF Jan. 28, 2012
Director of Communications
Archbishop Murphy High School in Everett, WA ... Read more.
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Upcoming audio conferences & webinars below
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CE Quick Check Cards
Blog post below
January 25, 2012, 4:57 PM
My problem with the Obama White House
January 18, 2012, 10:38 AM
Memorializing a communication mentor
January 6, 2012, 1:42 PM
Content marketing: What is the meaning of this?
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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