Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.
Cover Story SPECIAL REPORT: More for the money Annual Publishing Characteristics Survey finds companies are producing fewer issues with more pages to reach an all-time high number of readers.
Cover Story The more they did with less Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet
Cover Story Steady as she goes It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..
Strategy A Twitter how-to Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.
Writing Speaking up If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.
Content Marketing Today How a Great Infographic Can Help Your Buyers Make the Right Decision Friday, July 30, 2010 7:22 am A Simple Visual Can Enable You to Make a Powerful Case to Your Customers I'm guessing that I don't even have to explain the implications of this simple graphic. It's that good. Somewhat surprisingly I found it toward the end of a wonderful blog post by Chris Garrett, Claiming Your Independence—5 Years of [.
Junta42 blog How Much Should Brands Pay for Content Marketing? Thursday, July 29, 2010 7:37 pm This cost of content marketing post was inspired by Kate Headen Waddell's post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for.
Copyblogger Introducing GuestBlogging.com (Check out the Free Videos) Thursday, July 29, 2010 7:35 am So, you’ve heard my take on why guest blogging is important. Over the years, you’ve probably seen other popular bloggers talking about it too. But maybe you can’t help thinking … how does it help you build a popular blog of your own? If you’ve been wondering, head over to GuestBlogging.
The FASTForward Blog Boingo—How to make it safe corporately to use Social Media well Thursday, July 29, 2010 3:22 am Perhaps the most powerful barrier for large organizations using social media well is the fear that if they give up control something bad will happen – someone will say or do something that brings discredit to the brand.
MediaPost | Social Media Insider See? The Old Spice Social Media Campaign DOES Smell Like A Winner Wednesday, July 28, 2010 2:45 pm Not to obsess about Old Spice Man or anything, especially since I know full well he's stopped issuing video responses, but I just knew Wieden + Kennedy's social media strategy of a few weeks ago was going to work.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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