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Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.

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Featured content below News & opinion below
Cover Story
VIDEO: The Molten Me-dium
How Content Creators Can Keep Their Cool–and Make Video Communications that Make Sense

Design
Mommy, what does a white paper look like?
Tips, ideas and considerations for designing white papers that get read.

Feature
The more they did with less
Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet

Feature
Steady as she goes
It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..

Strategy
A Twitter how-to
Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.

Writing
Speaking up
If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.

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Copyblogger
Three Misconceptions About Modern SEO That Confuse Content Marketers
Thursday, February 26, 2015 7:00 am
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, Read More.

Web Ink Now
From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars
Monday, February 23, 2015 8:21 am


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Job of the week below
FOR THE WEEK OF Feb. 28, 2015
Associate Director, Development Communications
Boston University in Boston, Massachusetts ... Read more.
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CE Quick Check Cards
Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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