Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.
Cover Story SPECIAL REPORT: More for the money Annual Publishing Characteristics Survey finds companies are producing fewer issues with more pages to reach an all-time high number of readers.
Cover Story The more they did with less Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet
Cover Story Steady as she goes It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..
Strategy A Twitter how-to Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.
Writing Speaking up If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.
The FASTForward Blog Enter the 'Chief Listening Officer'"¦ or Shouldn't We All be CLOs? Wednesday, September 1, 2010 2:43 pm Irina Slutsky of Advertising Age just posted an interesting article on how some companies have created “Chief Listening Officer” posts, intended to oversee the mining of company mentions across social media venues and provide trending analysis.
MediaPost | Social Media Insider When It Comes to Leveraging the Social Graph, Language Counts Wednesday, September 1, 2010 9:15 am This week, instead of reporting from the red comfy chair in the living room, I'm reporting from sunny - if cold, Lake Tahoe - where MediaPost is hosting its first-ever Social Media Insider Summit. By day, we've been attending panels and keynotes about where, when, how and if employees should tweet; by night we've been using Google Sky Maps to figure out what the constellations are above our heads.
Copyblogger The 10 Essential Ingredients of Successful Sales Pages Wednesday, September 1, 2010 7:12 am When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan.
Junta42 blog In-source or Outsource Content Marketing? Tuesday, August 31, 2010 9:22 am The answer is...Yes. According to a soon-to-be-released research report from MarketingProfs/Junta42, 55% of b-to-b marketers outsource some portion of their content marketing. Larger companies (1,000 employees or more) are 60% more likely to outsource than micro-companies (less than 10 employees).
Content Marketing Today If Google Can't See Your Content, Your Prospects Won't Find You Tuesday, August 24, 2010 9:35 am Lessons from an Eye Doctor Website That's Not Visible Enough for Search Engines Of course, your website must provide relevant and compelling content for your prospective customers. Ideally, that content should combine both text and images to grab your visitors attention and to keep them on your site long enough to get to know and trust [.
FOR THE WEEK OF Sep. 2, 2010
Photo Internship, Fall 2010
IAC and Emerging Businesses in New York, NY ... Read more.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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