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Learn the best practices for creating, producing, and delivering your organization's content. Each free issue provides expert advice and tips on the strategic use of print and online media, including websites, video, podcasts, blogs & other social media, and more.

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Featured content below News & opinion below
Cover Story
VIDEO: The Molten Me-dium
How Content Creators Can Keep Their Cool–and Make Video Communications that Make Sense

Design
Mommy, what does a white paper look like?
Tips, ideas and considerations for designing white papers that get read.

Feature
The more they did with less
Economic degree of difficulty might make the sixth annual Magnum Opus Awards the most impressive yet

Feature
Steady as she goes
It should be no surprise that the results of our 2009 Compensation & Staffing survey reflect the effects of the economic situation. Yet the overall news about the level of dedication to custom media..

Strategy
A Twitter how-to
Whether or not you feel Twitter is relevant to your business is up to you and your marketing objectives. If you choose to move forward, follow these four steps and you’ll be a Twitter pro in no time.

Writing
Speaking up
If you don’t participate in the conversation about your organization, you have no means of telling your own story. Here's how one company’s blog is helping it regain influence.

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Content Marketing Today
Content—A Seven-Step Road Map for Your Content Marketing : MarketingProfs Article
Friday, February 3, 2012 11:17 am
Content – A SevenStep Road Map for Your Content Marketing (7 step road map for creating content marketing.)…Via www.marketingprofs.com

Copyblogger
Even if Blogging Drools, Online Content Rules
Friday, February 3, 2012 4:00 am
What if the entire business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.

Junta42 blog
Lethal Generosity: The Key To Your Online Content Strategy
Thursday, February 2, 2012 7:16 pm
The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008.. . .   more

MediaPost | Social Media Insider
The Biggest Caveat in Facebook's S1 -- Or, Let's Go Bananas!
Thursday, February 2, 2012 1:17 pm
It's been a while since I've spent so much quality time with an S1. But after cozying up to Facebook's yesterday at the Starbucks deep within the Stop ' n' Shop on the border of New Rochelle and Larchmont, I came to two conclusions: 1.

Web Ink Now
The advertising arms race now going to the edge of space
Tuesday, January 31, 2012 4:17 am


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Job of the week below
FOR THE WEEK OF Feb. 3, 2012
Multicultural Marketing Executive
Caesars Entertainment in NJ ... Read more.
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CE Quick Check Cards
Blog post below
January 31, 2012, 8:44 AM
What do you call the notion that body language speaks louder than words? Hint: "myth" is in the title
January 25, 2012, 4:57 PM
My problem with the Obama White House
January 18, 2012, 10:38 AM
Memorializing a communication mentor
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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