Content Marketing Today Why the Demise of the Yellow Pages is Great for Small Business Marketing March 9, 2010, 8:17 am You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead. If you were to dig up a five or 10-year-old edition of the Yellow Pages, you would find that in every major category, there are lots of very large ads from companies with [.
Copyblogger The Power of Confident Writing March 9, 2010, 7:29 am There's a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals. But what I love most about the place is the sign on the door when you leave.
The FASTForward Blog HR—The Company of the Future—Automattic March 9, 2010, 5:25 am 5 reasons why your company should be distributed I've noticed a new trend in Silicon Valley. More and more startups are beginning life as distributed companies, and investors and partners are starting to accept it as normal.
MinOnline :: Breaking News & Views Variety Restructures: Lays Off Full-Time Reviewers March 9, 2010, 5:09 am In a major restructuring at Reed Business Information's marquee b2b title Variety, the entertainment industry publication is eliminating its full-time review crew and reorganizing the newsroom. Three critics will now be used on a freelance basis.
Search Engine Watch Don't Over Optimize Your Site March 8, 2010, 10:01 pm SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. ...
NYT > Media & Advertising Variety Lays Off Two Critics in an Overhaul March 8, 2010, 9:20 pm The show business trade paper said "economic reality"ť dictated jobs cuts, eight in total.
NYT > Media & Advertising Advertising: For Marketers, a Different Set of Oscar Winners March 8, 2010, 8:50 pm Newly frugal companies used a lot of previously seen commercials during the Academy Awards show, but there were some notable new spots.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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