Copyblogger Blogging Lessons from The Girl With the Dragon Tattoo March 10, 2010, 6:00 am A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists everywhere.
MinOnline :: Breaking News & Views Tanner Becomes TVGuide.com GM March 10, 2010, 5:21 am Longtime marketing head and business development lead at TVGuide.com, editor-in-chief Christy Tanner, has been appointed general manager of the popular entertainment...
Junta42 blog Content Marketing in Slovenia March 10, 2010, 5:04 am Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content.
MinOnline :: Breaking News & Views Nielsen's Food Retail Books Go to Stagnito March 10, 2010, 4:42 am Continuing its divestiture of trade titles, Nielsen Business Media has sold Convenience Store News, Convenience Store News for the Single Store Owner, Progressive Grocer and The Gourmet Retailer to Deerfield, Illinois-based Stagnito, Inc.
The FASTForward Blog Enterprise 2.0 Adoption Research from Cecile Demailly March 10, 2010, 1:44 am Cecile Demailly at the French consulting firm, Early Strategies, recently completed an interesting study of enterprise 2.0 adoption. The report, Toward Enterprise 2.0: Making the Change in the Corporation, is based on an online survey conducted between November 2009 and January 2010.
Search Engine Watch SEO vs. PPC Debate -- Which Do You Prefer? March 9, 2010, 10:01 pm There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? ...
NYT > Media & Advertising After Victory Against Disney, Children's Group Loses Its Lease March 9, 2010, 9:36 pm The Campaign for a Commercial-Free Childhood was evicted after pressuring the Walt Disney Company into offering refunds to buyers of its Baby Einstein videos.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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