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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Content Marketing Today
Why the Demise of the Yellow Pages is Great for Small Business Marketing
March 9, 2010, 8:17 am
You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead. If you were to dig up a five or 10-year-old edition of the Yellow Pages, you would find that in every major category, there are lots of very large ads from companies with [.

Copyblogger
The Power of Confident Writing
March 9, 2010, 7:29 am
There's a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals. But what I love most about the place is the sign on the door when you leave.

The FASTForward Blog
HR—The Company of the Future—Automattic
March 9, 2010, 5:25 am
5 reasons why your company should be distributed I've noticed a new trend in Silicon Valley. More and more startups are beginning life as distributed companies, and investors and partners are starting to accept it as normal.

MinOnline :: Breaking News & Views
Variety Restructures: Lays Off Full-Time Reviewers
March 9, 2010, 5:09 am
In a major restructuring at Reed Business Information's marquee b2b title Variety, the entertainment industry publication is eliminating its full-time review crew and reorganizing the newsroom. Three critics will now be used on a freelance basis.

HubSpot's Inbound Internet Marketing Blog
3 Ways Location Will Change SEO
March 9, 2010, 12:30 am


For Your Approval
The Communication Revolution hits Tampa Bay
March 8, 2010, 11:44 pm


a shel of my former self
The Hobson & Holtz Report - Podcast #532: March 8, 2010
March 8, 2010, 10:27 pm
The Hobson & Holtz Report - Podcast #532: March 8, 2010

Search Engine Watch
Don't Over Optimize Your Site
March 8, 2010, 10:01 pm
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. ...

NYT > Media & Advertising
Variety Lays Off Two Critics in an Overhaul
March 8, 2010, 9:20 pm
The show business trade paper said "economic reality"ť dictated jobs cuts, eight in total.

NYT > Media & Advertising
Advertising: For Marketers, a Different Set of Oscar Winners
March 8, 2010, 8:50 pm
Newly frugal companies used a lot of previously seen commercials during the Academy Awards show, but there were some notable new spots.

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January 21, 2010, 7:44 AM
These aren't the good old days
January 18, 2010, 11:48 AM
ContentWise podcast: WRITING—Avoid Jargon
January 14, 2010, 6:34 AM
Make your online copy 'sticky'
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Podcasts below
January 14, 2010
WRITING: Avoid Jargon

The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)

Click to view more podcasts
 
 
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