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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Copyblogger
Blogging Lessons from The Girl With the Dragon Tattoo
March 10, 2010, 6:00 am
A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists everywhere.

MinOnline :: Breaking News & Views
Tanner Becomes TVGuide.com GM
March 10, 2010, 5:21 am
Longtime marketing head and business development lead at TVGuide.com, editor-in-chief Christy Tanner, has been appointed general manager of the popular entertainment...

Junta42 blog
Content Marketing in Slovenia
March 10, 2010, 5:04 am
Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content.

MinOnline :: Breaking News & Views
Nielsen's Food Retail Books Go to Stagnito
March 10, 2010, 4:42 am
Continuing its divestiture of trade titles, Nielsen Business Media has sold Convenience Store News, Convenience Store News for the Single Store Owner, Progressive Grocer and The Gourmet Retailer to Deerfield, Illinois-based Stagnito, Inc.

The FASTForward Blog
Enterprise 2.0 Adoption Research from Cecile Demailly
March 10, 2010, 1:44 am
Cecile Demailly at the French consulting firm, Early Strategies, recently completed an interesting study of enterprise 2.0 adoption. The report, Toward Enterprise 2.0: Making the Change in the Corporation, is based on an online survey conducted between November 2009 and January 2010.

HubSpot's Inbound Internet Marketing Blog
Going to SXSW? Rate Speakers and Win an iPad!
March 10, 2010, 12:30 am


NYT > Media & Advertising
Editor Is Fired After Criticizing Chinese Registration System
March 9, 2010, 10:27 pm
Zhang Hong's dismissal is a fresh warning that journalists who challenge government policy too directly can face retribution.

Search Engine Watch
SEO vs. PPC Debate -- Which Do You Prefer?
March 9, 2010, 10:01 pm
There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? ...

NYT > Media & Advertising
After Victory Against Disney, Children's Group Loses Its Lease
March 9, 2010, 9:36 pm
The Campaign for a Commercial-Free Childhood was evicted after pressuring the Walt Disney Company into offering refunds to buyers of its Baby Einstein videos.

HubSpot's Inbound Internet Marketing Blog
Chart of the Week: Marketing Budgets Shifting to Digital Tactics
March 9, 2010, 9:15 pm


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FOR THE WEEK OF Mar. 10, 2010
Media Planner
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January 21, 2010, 7:44 AM
These aren't the good old days
January 18, 2010, 11:48 AM
ContentWise podcast: WRITING—Avoid Jargon
January 14, 2010, 6:34 AM
Make your online copy 'sticky'
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Podcasts below
January 14, 2010
WRITING: Avoid Jargon

The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)

Click to view more podcasts
 
 
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