Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

NYT > Media & Advertising
Media Decoder Blog: On Sunday, a Live Blog of Super Bowl Ads (Including Some You Haven't Seen Before)
February 3, 2012, 2:45 pm
Stuart Elliott, the Times's advertising columnist, will be producing a live blog during the Super Bowl about the commercials being aired then.

HubSpot's Inbound Internet Marketing Blog
25 Things You Could Buy With a Super Bowl Ad Budget
February 3, 2012, 1:30 pm


Search Engine Watch
Google Won't Pause New Privacy Policy - Should They Have To?
February 3, 2012, 1:30 pm
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.

NYT > Media & Advertising
Media Decoder Blog: At 'Upfronts' for Children's TV, It's Viacom vs. Surging Disney
February 3, 2012, 12:31 pm
Viacom's Nickelodeon has been No. 1 pretty much forever among children ages 2 to 11, but Disney Channel has been gaining.

NYT > Media & Advertising
Media Decoder Blog: Digital Notes: Sister Sledge Sues Over Royalties, and a Censoring Glitch at iTunes
February 3, 2012, 12:10 pm
Sister Sledge is suing its record company, the Warner Music Group, over how royalties are computed for digital music; some listeners on iTunes Match have found that their uncensored hip-hop has been replaced with "clean" versions.

Content Marketing Today
Content—A Seven-Step Road Map for Your Content Marketing : MarketingProfs Article
February 3, 2012, 11:17 am
Content – A SevenStep Road Map for Your Content Marketing (7 step road map for creating content marketing.)…Via www.marketingprofs.com

Content Marketing Today
A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet—Town Hall
February 3, 2012, 11:15 am
USA TODAY–A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet Town Hall.There has been an explosion in social media networks over the past ten years. The younger set gets it, and aggressively uses them.

Content Marketing Today
How the Third Wave of Media Is Transforming Marketing Content
February 3, 2012, 11:14 am
The third wave of media is here. Here’s what you have to do to transform your marketing content along with it.Via blog.hubspot.com

Content Marketing Today
Building a Brand for Gen Y [CONVO] | Social Media Today
February 3, 2012, 11:13 am
A brand is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging. In social media domains, it should create a motivation to share.Via socialmediatoday.

Search Engine Watch
Valentine's Day 2012 Ideas for Marketers
February 3, 2012, 11:00 am
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.