Search Engine Watch Justifying Your Spend—Getting SEO Buy-In November 20, 2014, 7:30 am There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity.
Search Engine Watch Holiday Season Link-Building November 20, 2014, 5:30 am For those of you who didn't do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch up with the competition.
SEO Copywriting 6 Things to Check Before Turning In Your Final Draft November 20, 2014, 3:30 am Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy"“and she sent you a nastygram to let you know? Ouch.
NYT > Media & Advertising A Partnership With CNBC Adds Context to Its News November 19, 2014, 10:00 pm Boxes of financial statistics are appearing as NBCUniversal News Group announces a strategic investment in Kensho that includes a larger agreement specifically with CNBC.