Search Engine Watch How to Identify Non-Ranking URL Page Types Using Google Site Search April 18, 2014, 6:30 am Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
NYT > Media & Advertising Clinton Publisher Settles on Title for New Memoir April 18, 2014, 6:12 am "Hard Choices,"ť which recounts Hillary Rodham Clinton's years as secretary of state as she emerges as a potential presidential candidate, is due out in June.
Copyblogger Want Copyblogger to Answer Your Specific Business Question? Here's Your Chance April 18, 2014, 6:00 am We see it all the time: questions from people like you who are looking for answers to specific challenges. Questions like: What are the best business models for a hyperlocal site? Do I have the right “Big Idea” for my business? How can I expect a certain content strategy to affect my SEO? Will my [ Continue Reading.
Search Engine Watch One Easy Trick to Convert Website Visitors Into Leads April 18, 2014, 4:30 am Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.
Search Engine Watch Matt Cutts on How Google Handles 404 & 410 Status Codes April 17, 2014, 10:00 pm In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.