Search Engine Watch 26 Free Must-Have Tools for PPC Success March 11, 2014, 6:30 am While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success.
Copyblogger Why Are You Still Skeptical Pinterest Can Work For You? March 11, 2014, 6:15 am Pinterest may bug you. What with all the images of Italian sunsets and glamour pics of Ryan Gosling. But so what? Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs.
Search Engine Watch 4 Simple Ways to Use Web Analytics for Smarter CRO Testing March 11, 2014, 5:30 am Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.
Search Engine Watch Free Getty Images: What is Getty Giving & Getting in Return? March 11, 2014, 4:30 am There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.
NYT > Media & Advertising Obama's New Approach Takes a Humorous Turn March 10, 2014, 8:01 pm The president's interview on "Between Two Ferns," an online parody of celebrity interview shows, is an attempt to get young people to sign up for health insurance on the government's website. ...