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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Search Engine Watch
14 Top-Notch Resources to Help You Become a CRO Expert
July 25, 2014, 6:30 am
It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed.

Search Engine Watch
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
July 25, 2014, 5:30 am
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it.

Search Engine Watch
How to Make AdWords Paid Search Work for You—7 Important Steps
July 25, 2014, 4:30 am
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.

NYT > Media & Advertising
Heady Summer, Fateful Fall for Dinesh D'Souza, a Conservative Firebrand
July 24, 2014, 6:24 pm
Even with the prospect of jail time looming, Dinesh D'Souza has emerged as the right-wing media star of the moment, a seemingly constant presence on talk radio and Fox News.

NYT > Media & Advertising
Advertising: Hard-to-Watch Commercials to Make Quitting Smoking Easier
July 24, 2014, 5:20 pm
A campaign by the Centers for Disease Control and Prevention uses the threat of chronic disease, instead of death, to discourage smoking.

NYT > Media & Advertising
Washington Post Reporter Apparently Detained in Iran
July 24, 2014, 5:08 pm
A Washington Post correspondent, his Iranian wife and two other Americans were apparently taken into custody on Tuesday.

NYT > Media & Advertising
TicketNetwork Settles Deceptive Marketing Complaint
July 24, 2014, 3:33 pm
The online company and two of its affiliates have agreed to pay $1.4 million to settle a complaint from federal and state authorities in Connecticut.

Search Engine Watch
Foursquare Upgrades App, Transitions Check-Ins to Swarm
July 24, 2014, 12:45 pm
Calling it the beginning of the 'personalized local search' future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.

Conversation Marketing: Internet Marketing with a Twist of Lemon
Lead by Example: 10 Ways to Be a Successful Team Leader
July 24, 2014, 11:08 am
Over the years that I have worked in the project management field, I've taken a number of courses, read a number of books, and have seen and utilized a number of tools that have all promised success in leading teams and managing successful projects.

Search Engine Watch
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
July 24, 2014, 9:45 am
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.

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Job of the week below
FOR THE WEEK OF Jul. 25, 2014
Nonprofit Support Program Associate
Hartford Foundation for Public Giving in Hartford, Connecticut ... Read more.
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CE Quick Check Cards
Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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