Copyblogger Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy January 28, 2015, 7:00 am Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.
Search Engine Watch Negative Keywords Geek Out: Proactive and Reactive Approach January 28, 2015, 6:30 am Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
NYT > Media & Advertising 'Empire' May Provide Fox the Big Hit It Needs January 27, 2015, 6:23 pm Ratings for the hip-hop drama lead the network and have increased steadily since the show's introduction, lifting Fox out of last place in the network ratings war.
Search Engine Watch Google Trash Can Recovers Your Deleted Analytics January 27, 2015, 11:30 am A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.
Search Engine Watch YP Data Helps National Brands Go Local January 27, 2015, 9:30 am YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.