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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Search Engine Watch
Can You Escape Penguin Simply by Getting Good Links?
January 28, 2015, 7:30 am
A in-depth look at whether a site can recover from Penguin just by earning good enough links.

Copyblogger
Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy
January 28, 2015, 7:00 am
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

Search Engine Watch
Negative Keywords Geek Out: Proactive and Reactive Approach
January 28, 2015, 6:30 am
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.

Search Engine Watch
12 Trends Search Marketers Can't Ignore in Content Marketing
January 28, 2015, 5:30 am
Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.

NYT > Media & Advertising
'Empire' May Provide Fox the Big Hit It Needs
January 27, 2015, 6:23 pm
Ratings for the hip-hop drama lead the network and have increased steadily since the show's introduction, lifting Fox out of last place in the network ratings war.

NYT > Media & Advertising
Russian Movie 'Leviathan' Gets Applause in Hollywood but Scorn at Home
January 27, 2015, 6:19 pm
The film has admirers and won a Golden Globe, but some Russian detractors want it banned and accuse its director of acting under Western orders.

MinOnline :: Breaking News & Views
Condé Nast Launches Sponsored Content Group
January 27, 2015, 11:35 am
Called 23 Stories, the studio will use in-house editors to create content....

Search Engine Watch
Google Trash Can Recovers Your Deleted Analytics
January 27, 2015, 11:30 am
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.

Search Engine Watch
Adobe Finds Google's CTR Growing Faster Than Its CPC
January 27, 2015, 10:30 am
Google's click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index's Q4 Digital Advertising Benchmark report.

Search Engine Watch
YP Data Helps National Brands Go Local
January 27, 2015, 9:30 am
YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.

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Job of the week below
FOR THE WEEK OF Jan. 27, 2015
Digital Marketing Manager II
Tractor Supply Company in Brentwood, Tennessee ... Read more.
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CE Quick Check Cards
Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
Click to view the blog
Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

Click to view more podcasts
 
 
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