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NYT > Media & Advertising
Advertising: Army Tries a Reality Style for Recruitment
May 21, 2013, 5:53 pm
The Army is trying to produce commercials styled like a television reality series because younger people increasingly ignore traditional forms of advertising.       &nb ...

NYT > Media & Advertising
Xbox One Enters Changed Gaming Landscape
May 21, 2013, 5:47 pm
Microsoft's new game console also serves as a home entertainment hub, a response to the rising popularity of mobile devices for playing games.        

Conversation Marketing: Internet Marketing with a Twist of Lemon
How Google Ruined Marketing
May 21, 2013, 4:31 pm
Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium.

NYT > Media & Advertising
Paul Finebaum Joins ESPN
May 21, 2013, 3:46 pm
Paul Finebaum, the radio host known for his popular college football show, will reportedly start his new job Aug. 1.        

MinOnline :: Breaking News & Views
Time's Graphic Cover of the Oklahoma Tornado
May 21, 2013, 2:18 pm
Technology and timing have enabled Time to nearly instantly chronicle four major news events thus far in 2013:   1. Election of Pope Francis (March 13 release; March 25 issue date)   2. Boston Marathon bombings (April 16 digital edition)   3.

NYT > Media & Advertising
A Pearl Buck Novel, New After 4 Decades
May 21, 2013, 2:00 pm
"The Eternal Wonder,"ť an unpublished novel by Pearl S. Buck that surfaced last year in a storage unit, is to be released this fall by Open Road Integrated Media.       ...

MinOnline :: Breaking News & Views
Andy Leisner Promoted to Group Publisher of Bonnier Motorcycle Group
May 21, 2013, 1:07 pm
Andy Leisner, publisher of Cycle World since Bonnier Corp. acquired the 236,000-circulation monthly from Hearst Magazines in October 2011, added the nine Bonnier-bought motorcycle titles from Source Interlink Media in being.

Search Engine Watch
Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
May 21, 2013, 1:00 pm
At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.

HubSpot's Inbound Internet Marketing Blog
The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
May 21, 2013, 1:00 pm
Shel Israel writes The Social Beat  blog column at Forbes.com and has authored four books about digital media's impact on business. He's now working on his fifth book,  The Age of Context: How it Will Change Your Work and Life  with Robert Scoble, due to be published in October.

NYT > Media & Advertising
ESPN Is Cutting 300 to 400 Jobs
May 21, 2013, 12:48 pm
The reductions, through layoffs and by leaving positions unfilled, come after a companywide efficiency review by the Walt Disney Company, which owns the sports network.     &nb ...