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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Search Engine Watch
How to Identify Non-Ranking URL Page Types Using Google Site Search
April 18, 2014, 6:30 am
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.

NYT > Media & Advertising
Clinton Publisher Settles on Title for New Memoir
April 18, 2014, 6:12 am
"Hard Choices,"ť which recounts Hillary Rodham Clinton's years as secretary of state as she emerges as a potential presidential candidate, is due out in June.

Copyblogger
Want Copyblogger to Answer Your Specific Business Question? Here's Your Chance
April 18, 2014, 6:00 am
We see it all the time: questions from people like you who are looking for answers to specific challenges. Questions like: What are the best business models for a hyperlocal site? Do I have the right “Big Idea” for my business? How can I expect a certain content strategy to affect my SEO? Will my [ Continue Reading.

Search Engine Watch
5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
April 18, 2014, 5:30 am
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos—and ultimately to your site.

Search Engine Watch
One Easy Trick to Convert Website Visitors Into Leads
April 18, 2014, 4:30 am
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.

Search Engine Watch
Matt Cutts on How Google Handles 404 & 410 Status Codes
April 17, 2014, 10:00 pm
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.

NYT > Media & Advertising
DealBook: Shares of Twitter-Like Weibo Surge on Opening Day, as China I.P.O.s Mount
April 17, 2014, 6:56 pm
The rise in shares in both Weibo, a Chinese microblogging service, and Sabre, a technology services provider, came after they scaled back the sizes of their offerings.

NYT > Media & Advertising
Lucrative Stardom in China, Using a Webcam and a Voice
April 17, 2014, 6:32 pm
The success of typically low-budget productions offers a potential path for the rest of the world, which is struggling to move profitably into online programming.

NYT > Media & Advertising
Hollywood Begs for a Tax Break in Some States, Including California
April 17, 2014, 6:18 pm
A battle for filmmaking tax credits has begun in several states "” including in California, the home of Hollywood "” and has led to cutbacks in others like Maryland.

NYT > Media & Advertising
Advertising: At 2014 New York Auto Show, Just Click to Kick the Tires
April 17, 2014, 6:01 pm
Using Google's Street View technology, sponsors of the New York International Auto Show are creating a virtual exhibition online.

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Job of the week below
FOR THE WEEK OF Apr. 18, 2014
Social Media Intern Needed for Interior Design Firm
August Black in New York, New York ... Read more.
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Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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