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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Conversation Marketing: Internet Marketing with a Twist of Lemon
Google to Localize Call Extensions. Hurrah?
October 21, 2014, 8:30 am
Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads.

Search Engine Watch
6 Ways to Prepare Your B2B PPC Account for the Holidays
October 21, 2014, 6:30 am
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.

NYT > Media & Advertising
DealBook: TPG Takes Majority Stake in C.A.A.
October 21, 2014, 6:09 am
The investment firm has taken a majority stake in Creative Artists Agency, further tying it to the industry powerhouse after first making an investment four years ago.

Copyblogger
How Empathy Maps Help You Speak Directly to the Hearts of Your Audience
October 21, 2014, 6:00 am
As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews.

Search Engine Watch
The Importance of Initial Research Prior to Link Development
October 21, 2014, 4:30 am
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.

Search Engine Watch
[#SESDENVER] Could Google+ Be the Future of SEO?
October 20, 2014, 1:05 pm
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.

Search Engine Watch
Google to Fight Piracy by Modifying Search Algorithms
October 20, 2014, 12:34 pm
Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.

Search Engine Watch
Google's Profits Decline as It Spends Heavily in Q3
October 20, 2014, 12:10 pm
The company's earnings slip 5 percent as Google ups its spending.

a shel of my former self
The Hobson & Holtz Report - Podcast #778: October 20, 2014
October 20, 2014, 2:38 am


a shel of my former self
Friday Wrap #123: Google link removal report, CTRs wrong for mobile, young affluents like native ads
October 17, 2014, 8:41 am
Flickr photo by Duncan Holmes Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers.

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Job of the week below
FOR THE WEEK OF Oct. 30, 2014
Social Media and Community Engagement Associate
AcademyHealth in Washington, Dist. Columbia ... Read more.
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CE Quick Check Cards
Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

Click to view more podcasts
 
 
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