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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Search Engine Watch
Ad Blocking: The Good, the Bad, and the Ugly
March 26, 2015, 6:30 am
How does the emergence of ad-blocking browser plugins and applications affect search marketers?

Search Engine Watch
Hacking the Google Display Network for Insanely Low CPC
March 26, 2015, 4:30 am
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.

NYT > Media & Advertising
Danny Schechter, 'News Dissector' and Human Rights Activist, Dies at 72
March 25, 2015, 8:43 pm
Mr. Schechter was an author, filmmaker and award-winning television producer who infused almost all his work with his deep-rooted advocacy, whether it was for alternative or mainstream media.

SEO Copywriting
The C-Word And Why Content Isn't King
March 25, 2015, 8:30 pm
You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development.

Search Engine Watch
Google's New Program Aims to Get Local Businesses Online
March 25, 2015, 11:03 am
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.

MinOnline :: Breaking News & Views
minsider Q&A: IBT Media's Ana Browne Talks Programmatic Guaranteed
March 25, 2015, 7:41 am
30% of the brand's ad sales are through programmatic....

Search Engine Watch
Hilton Uses Google Hotel Ads to Entice New Customers
March 25, 2015, 7:37 am
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

Search Engine Watch
Help! My Penalty Was Lifted, But Traffic Has Not Increased
March 25, 2015, 6:30 am
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a few of them.

Search Engine Watch
Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
March 25, 2015, 4:30 am
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.

HubSpot's Inbound Internet Marketing Blog
Should We Give Solar Power Another Try?
March 25, 2015, 3:24 am
Cities in many countries suffer degradation of air quality. Oxygen levels are decreasing every year making it harder to breathe. Our water is actually much more polluted and trees are dying. The human race has made decisions that are harmful currently causing our planet to fade.

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FOR THE WEEK OF Mar. 31, 2015
Media Relations Manager - Strategy
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Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content CurationWhat, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

Click to view more podcasts
 
 
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