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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Search Engine Watch
Cut Through the PPC Clutter With One Simple Word
January 23, 2015, 7:30 am
In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.

Search Engine Watch
Using AdWords Scripts for PPC Campaign Management
January 23, 2015, 5:30 am
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest potential.

a shel of my former self
Friday Wrap #137: New Trust Barometer, reducing hoaxes, bad words, an anonymous app for employees
January 23, 2015, 5:07 am
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. Hoeppner Greetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap.

Search Engine Watch
Google Rumored to Be Planning Wireless Service
January 22, 2015, 10:18 am
The tech giant reportedly wants to force networks to offer better mobile speeds and prices.

Search Engine Watch
6 Degrees of SEO Separation—From Data to Content Performance
January 22, 2015, 7:30 am
As the SEO discipline grows, the borders and gaps between other disciplines grow smaller.

Copyblogger
Three Ways to Grow Your Curated Email Newsletter Faster
January 22, 2015, 7:00 am
Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.

Conversation Marketing: Internet Marketing with a Twist of Lemon
The C Major Scale of Analytics
January 22, 2015, 6:00 am
Anybody who's been in this business for a while knows their ABCs: Acquisition Behavior Conversion It's built into Google Analytics, for God's sake: And it's a tried and true methodology for measuring.

Search Engine Watch
How to Define, Track, and Optimize PPC AdWords ROI
January 22, 2015, 5:30 am
For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.

SEO Copywriting
5 Weird Writing Productivity Hacks That Work
January 22, 2015, 3:30 am
Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to do is sit in front of the television and force my brain to stop thinking.

Search Engine Watch
Google's Search Share Goes to Yahoo, comScore Reports
January 21, 2015, 1:24 pm
Google's share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year, according to comScore's monthly qSearch analysis.

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Job of the week below
FOR THE WEEK OF Jan. 29, 2015
Senior Creative Design Manager
National Association for the Education of Young Children in Washington, Dist. Columbia ... Read more.
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Upcoming audio conferences & webinars below
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CE Quick Check Cards
Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

Click to view more podcasts
 
 
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