Search Engine Watch Using AdWords Scripts for PPC Campaign Management January 23, 2015, 5:30 am Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest potential.
Copyblogger Three Ways to Grow Your Curated Email Newsletter Faster January 22, 2015, 7:00 am Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.
Conversation Marketing: Internet Marketing with a Twist of Lemon The C Major Scale of Analytics January 22, 2015, 6:00 am Anybody who's been in this business for a while knows their ABCs: Acquisition Behavior Conversion It's built into Google Analytics, for God's sake: And it's a tried and true methodology for measuring.
SEO Copywriting 5 Weird Writing Productivity Hacks That Work January 22, 2015, 3:30 am Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to do is sit in front of the television and force my brain to stop thinking.
Search Engine Watch Google's Search Share Goes to Yahoo, comScore Reports January 21, 2015, 1:24 pm Google's share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year, according to comScore's monthly qSearch analysis.