Conversation Marketing: Internet Marketing with a Twist of Lemon Google to Localize Call Extensions. Hurrah? October 21, 2014, 8:30 am Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers. Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads.
NYT > Media & Advertising DealBook: TPG Takes Majority Stake in C.A.A. October 21, 2014, 6:09 am The investment firm has taken a majority stake in Creative Artists Agency, further tying it to the industry powerhouse after first making an investment four years ago.
Search Engine Watch [#SESDENVER] Could Google+ Be the Future of SEO? October 20, 2014, 1:05 pm At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.