HubSpot's Inbound Internet Marketing Blog 6 Sales and Marketing Communication Tips to Build Smarketing September 9, 2010, 5:40 am A key part of sales and marketing alignment is building strong communication between the two groups. At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better.
NYT > Media & Advertising Scarborough and Kinsley Will Write for Politico September 8, 2010, 10:40 pm Politico will run weekly opinion columns by Joe Scarborough, the MSNBC host, and Michael Kinsley, a columnist for The Atlantic, starting on Oct. 1.
NYT > Media & Advertising Advertising: Growing Appreciation for P.R. On Madison Avenue September 8, 2010, 10:40 pm Kirshenbaum Bond Senecal is acquiring a majority stake in Kwittken, a public relations agency. Analysts say such agencies are playing a larger role in the industry.
NYT > Media & Advertising Piers Morgan to Step Into Larry King's Shoes September 8, 2010, 10:40 pm Known mostly as a judge on "America's Got Talent," the 45-year-old will seek a mix of hard and soft news guests.
NYT > Media & Advertising The Editor of Lucky Magazine Is Replaced September 8, 2010, 10:40 pm Lucky Magazine's founding editor, Kim France, has been replaced by Brandon Holley, the former editor for Condé Nast's at the defunct Jane magazine.
Search Engine Watch How Monitoring Tools Aid in Link Building September 8, 2010, 9:01 pm Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools. ...
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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