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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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NYT > Media & Advertising
Barnes & Noble to Spin Off College Bookstores Unit
February 26, 2015, 8:16 am
The retailer will spin out its education business, its best-performing division, instead of its struggling Nook unit.

Search Engine Watch
Why Search Was Instrumental in the Growth of Taco Bell's App
February 26, 2015, 8:00 am
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

Search Engine Watch
Click-to-Call and the Big Data Gap
February 26, 2015, 7:30 am
Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.

Copyblogger
Three Misconceptions About Modern SEO That Confuse Content Marketers
February 26, 2015, 7:00 am
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, Read More.

Search Engine Watch
Apple Pay Could Mean Shoppable Paths for Mobile Search
February 26, 2015, 7:00 am
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.

Search Engine Watch
Does Your PPC Campaign Pass the Mobile Test?
February 26, 2015, 6:30 am
Here are three questions marketers must ask before launching a mobile PPC campaign.

Search Engine Watch
Spotlight On: Yelp's Rosie Akenhead
February 26, 2015, 6:00 am
Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.

Search Engine Watch
6 Tips From the Monty Python School of SEO
February 26, 2015, 5:30 am
What kind of SEO takeaways can you get from classic Monty Python sketches?

Search Engine Watch
Here's How Badly Google Is Killing Its Digital Media Competitors (for Now)
February 26, 2015, 4:30 am
Google isn't just dominating search, but digital advertising across the board.

NYT > Media & Advertising
A Tribute to the Printer Aldus Manutius, and the Roots of the Paperback
February 26, 2015, 3:15 am
The exhibition, "Aldus Manutius: A Legacy More Lasting Than Bronze,"ť includes nearly 150 Aldines, or books from the press that Aldus founded in Venice in 1494.

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FOR THE WEEK OF Mar. 2, 2015
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Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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