NYT > Media & Advertising Advertising: Glamour Promotes Its Brand and Its Readers September 7, 2010, 10:30 pm In a new campaign, the magazine declares that women in their 20s and 30s track its coverage of fashion, relationships, women's issues and other subjects.
Search Engine Watch SEO Blitz: Are You Ready for Some Football! September 7, 2010, 10:01 pm How we redesigned and optimized a sports website's team and player pages to gain better coverage in the SERPs. ...
Search Engine Watch 5 Ways to Create an Online Buzz September 7, 2010, 9:01 pm Top tips for building an online buzz when you've launched something new and want to boost sales. ...
Junta42 blog Content Marketing Infinity September 7, 2010, 7:05 pm Last week, I chatted with a marketing executive at a small company about content marketing tactics. This was his comment: We've been blogging for three months but haven't seen many results. When do we decide to stop and do something.
NYT > Media & Advertising MasterChef Gets Another Season September 7, 2010, 4:59 pm MasterChef is picked up for a second season on Fox.
MinOnline :: Breaking News & Views LHJ Turns Blog Into Event Series September 7, 2010, 2:36 pm The polarity of media truly is reversing. Ordinarily, traditional news and service brands try to leverage their offline identity online. But with Ladies' Home Journal's popular blog 'Ladies Lounge' a good Web notion has become an event series.
MinOnline :: Breaking News & Views Cygnus Aligns With Manfredi, Brings in Joe May September 7, 2010, 2:17 pm Cygnus Business Media's Construction Network has formed a strategic alliance with consultancy Manfredi & Associates, Inc. The partners will help Cygnus advertising clients develop market strategies related to government issues and the construction.
MinOnline :: Breaking News & Views Atlantic iPad Issue Targets Sharing and Reading September 7, 2010, 1:28 pm Many iPad magazines aim to dazzle viewers with spinning, twirling 3D models and flying menus or nav schemes. But some brands really need to lead more with the text-driven values at the heart of their identity.
MinOnline :: Breaking News & Views IHS Acquires Access Intelligence's Chemical Week, SRIC, Energy Daily September 7, 2010, 12:41 pm International business information company IHS has acquired from Access Intelligence (publisher of min, min's b2b and minonline) Chemical Week, SRI Consulting, Harriman Chemsult and The Energy Daily, the two companies announced this afternoon.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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