Search Engine Watch Click-to-Call and the Big Data Gap February 26, 2015, 7:30 am Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.
Copyblogger Three Misconceptions About Modern SEO That Confuse Content Marketers February 26, 2015, 7:00 am What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, Read More.
Search Engine Watch Apple Pay Could Mean Shoppable Paths for Mobile Search February 26, 2015, 7:00 am A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.
Search Engine Watch Spotlight On: Yelp's Rosie Akenhead February 26, 2015, 6:00 am Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.