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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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NYT > Media & Advertising
Harry Styles of One Direction Stars in Anna Todd's Novel
October 21, 2014, 2:38 pm
"After,"ť a wildly popular web novel based on Harry Styles of the boy band One Direction, is being published as a book.

NYT > Media & Advertising
NBC Is Ready to Name Weir and Lipinski as Its Top Figure Skating Broadcast Team
October 21, 2014, 2:00 pm
Johnny Weir and Tara Lipinski, whose analysis drew praise during the Winter Olympics in Sochi, have earned an expected promotion to the lead team for the sport on the NBC Sports Group.

NYT > Media & Advertising
Bloomberg Hires Joseph Weisenthal, Business Insider's Executive Editor
October 21, 2014, 1:43 pm
Mr. Weisenthal, who has built a devoted following at Business Insider, where he writes up to 15 articles a day, will lead a markets and finance site at Bloomberg.

Search Engine Watch
Bing Ads Improves Speed, Bidding, and Targeting
October 21, 2014, 10:59 am
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.

Search Engine Watch
Penguin 3.0 Born One Year After Its Predecessor
October 21, 2014, 8:37 am
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.

Conversation Marketing: Internet Marketing with a Twist of Lemon
Google to Localize Call Extensions. Hurrah?
October 21, 2014, 8:30 am
Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads.

Search Engine Watch
6 Ways to Prepare Your B2B PPC Account for the Holidays
October 21, 2014, 6:30 am
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.

Copyblogger
How Empathy Maps Help You Speak Directly to the Hearts of Your Audience
October 21, 2014, 6:00 am
As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews.

Search Engine Watch
The Importance of Initial Research Prior to Link Development
October 21, 2014, 4:30 am
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.

NYT > Media & Advertising
Advertising: At Ogilvy, New Unit Will Mine Data
October 20, 2014, 6:57 pm
Searching for data-driven decision-making, Ogilvy & Mather is pooling its data executives in a unit called OgilvyAmp.

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Job of the week below
FOR THE WEEK OF Oct. 24, 2014
Director of Media Relations & Communication
Kimmel Center for the Performing Arts in Philadelphia, Pennsylvania ... Read more.
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Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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