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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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Copyblogger
Are You Really a Writer "¦ Or Just a Copyist?
April 15, 2014, 6:00 am
There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere.

Search Engine Watch
4 Keyword Strategies for Squeezing Performance From Broad Match
April 15, 2014, 5:30 am
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms.

Search Engine Watch
You Can Now Link Your Google AdWords & Analytics Properties in Bulk
April 15, 2014, 4:30 am
Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.

SEO Copywriting
Reconciling Two Vastly Different Content Trends: Mobile and Long Form
April 15, 2014, 3:00 am
If you’ve been paying attention this year, you’ve noticed two distinct trends in content: content made for mobile devices, and long-form, deep-diving content made for quality. If your content is image- or video-heavy, you have a bit of a leg up, though you still need text to bolster it.

NYT > Media & Advertising
2014 Pulitzer Prize Winners in Journalism, Letters, Drama and Music
April 14, 2014, 6:42 pm
The prizes, which are administered at Columbia University, were announced on Monday.

NYT > Media & Advertising
Advertising: Voice of Soccer Calls the Action Well Off the Field
April 14, 2014, 4:45 pm
Ian Darke, a Briton who grabbed American fans by calling their team's victory over Algeria at the last World Cup, will be calling big games in this year's round. ESPN is trying to raise his profile.

NYT > Media & Advertising
Pulitzer Prizes Awarded for Coverage of N.S.A. Secrets and Boston Bombing
April 14, 2014, 4:39 pm
The Washington Post and The Guardian U.S. won the Pulitzer Prize for public service for coverage of Edward J. Snowden's leaked documents. The Boston Globe won the breaking news prize.

NYT > Media & Advertising
Bid to Upend Disney's Deal for Maker Studios Falls Short
April 14, 2014, 3:43 pm
Relativity Media made it known late Sunday that it had submitted an offer of roughly $1 billion for Maker, mostly in stock, but the offer went nowhere.

NYT > Media & Advertising
Steep Drop in Ratings as 'Mad Men' Begins Its Final Season
April 14, 2014, 2:42 pm
The AMC drama averaged just 2.3 million viewers at 10 p.m., down from 3.4 million from the premiere a year ago.

Search Engine Watch
'Let Me Google That For You' Bill Introduced to U.S. Senate
April 14, 2014, 2:00 pm
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet.

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Job of the week below
FOR THE WEEK OF Apr. 17, 2014
Director of Communications
Yale University in New Haven, Connecticut ... Read more.
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Blog post below
November 6, 2013, 9:19 AM
You may call my writing "content" after I've written it, but not before
October 9, 2013, 9:33 AM
A question about the government shutdown and the debt-ceiling standoff
October 1, 2013, 10:25 AM
Not enter your work into the 2013 Strategic Video Awards? You'd have to be blazin'!
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Podcasts below
November 4, 2010
CONTENT MANAGEMENT: Content Curation—What, How & Why

Have you been hearing all about content curation lately? Still a little foggy? ContentWise editor Dan Dillon sheds light on what it is, how to do it and why you might want to give it a whirl. (4 min.)

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