Search Engine Watch How to Optimize Your Content Strategy With Social Listening July 23, 2014, 5:30 am If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.
Search Engine Watch How to Ensure Your SEO Strategy Delivers the Right Traffic July 23, 2014, 4:30 am When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
SEO Copywriting SEO Copywriting Top 10: July 16 to 22, 2014 July 23, 2014, 3:00 am You freelance SEO copywriters won’t want to miss this one! In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers and how one email netted a freelance writer over seven grand! You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far.
Search Engine Watch Ripoff Report to Revise Removal Policy: May Accept Court Orders July 22, 2014, 10:00 pm Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
Search Engine Watch Apparel PPC: Zappos Dominates the Competition July 22, 2014, 11:30 am When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
Search Engine Watch 3 New Bing Ads Geotargeting Features Now Available July 22, 2014, 10:30 am Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.