HubSpot's Inbound Internet Marketing Blog Mobile App Downloads Are The New Email Opt-in September 7, 2010, 8:05 am Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales.
MinOnline :: Breaking News & Views People StyleWatch Hikes Rate Base, Frequency September 7, 2010, 6:55 am On the eve of New York Fashion Week (Sept. 9-19), PeopleStyleWatch publisher (since February 2010) Karin Tracy announced that the magazine's 2011 rate base will increase by 50,000 to 775,000. It will be the People spin-off's fifth hike since launching with.
SEO Copywriting Keyphrase evolution: from seeds to ripe fruit, grow your list! September 7, 2010, 5:53 am Hello! Glad you're here, because today's how-to "SEO It" is both essential and creative! We're gonna get into how to grow and refine our killer keyphrase seed list using fun, free tools! The words for today's lesson are specificity, seasonality, and trends.
Copyblogger Why Being Naive Can Make Your Fortune September 7, 2010, 5:29 am Back when I worked in the corporate world, I used to get called naive at least once a week. I kept treating my employees like adults, instead of like naughty children. Naive. I tried to lighten up the uptight, lawyer-crafted language we used with our customers.
MinOnline :: Breaking News & Views Financial Times Drills New Subscription Niche September 7, 2010, 3:38 am Financial Times launches this week schemeXpert.com, a subscription-based site aimed at pension managers in the U.K. SchemeXpert.com will produce original content on the business of pensions from an in-house editorial team as well as aggregate the best news from around the Web.
NYT > Media & Advertising Chief of ABC News Is Resigning September 7, 2010, 12:10 am David Westin said he would resign after a long conflict with the network over the budget.
HubSpot's Inbound Internet Marketing Blog Website Redesign SEO Mistakes to Avoid September 7, 2010, 12:00 am We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process.
NYT > Media & Advertising Labour Politicians Assail Government Over Phone Scandal September 6, 2010, 11:10 pm Members of the British Parliament said the government should demand that the police answer new questions about whether legislators' phone messages were intercepted by The News of the World.
The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)
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