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Keep up-to-date on news & opinion about content marketing and custom & corporate publishing through the live feeds from popular blogs here.

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HubSpot's Inbound Internet Marketing Blog
Mobile App Downloads Are The New Email Opt-in
September 7, 2010, 8:05 am
Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales.

MinOnline :: Breaking News & Views
People StyleWatch Hikes Rate Base, Frequency
September 7, 2010, 6:55 am
On the eve of New York Fashion Week (Sept. 9-19), PeopleStyleWatch publisher (since February 2010) Karin Tracy announced that the magazine's 2011 rate base will increase by 50,000 to 775,000. It will be the People spin-off's fifth hike since launching with.

SEO Copywriting
Keyphrase evolution: from seeds to ripe fruit, grow your list!
September 7, 2010, 5:53 am
Hello! Glad you're here, because today's how-to "SEO It" is both essential and creative! We're gonna get into how to grow and refine our killer keyphrase seed list using fun, free tools! The words for today's lesson are specificity, seasonality, and trends.

Copyblogger
Why Being Naive Can Make Your Fortune
September 7, 2010, 5:29 am
Back when I worked in the corporate world, I used to get called naive at least once a week. I kept treating my employees like adults, instead of like naughty children. Naive. I tried to lighten up the uptight, lawyer-crafted language we used with our customers.

MinOnline :: Breaking News & Views
Financial Times Drills New Subscription Niche
September 7, 2010, 3:38 am
Financial Times launches this week schemeXpert.com, a subscription-based site aimed at pension managers in the U.K. SchemeXpert.com will produce original content on the business of pensions from an in-house editorial team as well as aggregate the best news from around the Web.

NYT > Media & Advertising
Chief of ABC News Is Resigning
September 7, 2010, 12:10 am
David Westin said he would resign after a long conflict with the network over the budget.

HubSpot's Inbound Internet Marketing Blog
Website Redesign SEO Mistakes to Avoid
September 7, 2010, 12:00 am
We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process.

NYT > Media & Advertising
Labour Politicians Assail Government Over Phone Scandal
September 6, 2010, 11:10 pm
Members of the British Parliament said the government should demand that the police answer new questions about whether legislators' phone messages were intercepted by The News of the World.

NYT > Media & Advertising
Advertising: Marketing Fanciful Items in the Lands of Make Believe
September 6, 2010, 10:40 pm
Companies including Volvo, H&M and MTV are testing merchandise in virtual worlds to raise awareness of their brands.

Search Engine Watch
How to Find the Best Internal Site Pages Based on PageRank and Backlinks
September 6, 2010, 10:01 pm
With this simple process, and two free tools, you can find the best pages on a website to get great links. ...

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FOR THE WEEK OF Sep. 10, 2010
Associate Director of Communications, Office of Development
Memorial Sloan-Kettering Cancer Center in New York, NY ... Read more.
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CE Quick Check Cards
Blog post below
August 29, 2010, 2:02 PM
7 Seconds
July 7, 2010, 5:46 PM
Words are Nice, but Pictures Rule
June 12, 2010, 12:49 PM
Directness and Depth
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Podcasts below
January 14, 2010
WRITING: Avoid Jargon

The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)

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