Enjoy these FREE ContentWise audio podcasts. Come back often to see what's new!

January 14, 2010
WRITING: Avoid Jargon

The only time jargon is OK is when everybody in your audience knows what it means. Even then, there's usually a better way to say things. CW Editor Robert Holland talks about how you can avoid jargon in order to make your content as clear as it can be. (3 min.)

January 6, 2010
WRITING: Writing with Purpose

What are the three things about an audience your content can influence? And how can you make sure the purpose of your content isn't lost in the storytelling? ContentWise editor Robert Holland shares a few tips to make sure you are writing with purpose. (3 min.)

December 8, 2009
WRITING: Using Style Guides to Make Writing Easier

ContentWise editor Robert Holland tells you how style guides can make your job as a writer and editor easier. (3 min.)

November 2, 2009
COMMENTARY: Sometimes CEOs actually do "get it"

One way to water down the communicator's conceit—that we're more evolved than the people we work for—is to regularly read the "Corner Office" column in The New York Times. (2 min.)

August 14, 2009
Ask forgiveness, rather than approval

A publication editor uses some edgy boilerplate to tell reviewers in firm terms what they’re to weigh in on, and by when.

August 3, 2009
Internal communicators, how do you “turn all eyes outward”?

ContentWise contributing editor David Murray is compiling a white paper on how companies help their employees see the competition and their customers more clearly—every day. He invites you to share your best practices.

July 24, 2009
A Communication Lesson, From The Mean Streets of Chicago

Why did the young tomcat tell the young woman he’d been the one hectoring her before. Because he knew an important secret of marketing ...

July 9, 2009
Secrets of Blogging, Part 5: Frequency Rules

A 5-part series on how to write a blog. Part 5 focuses on why it's important to make blogging a natural part of your workday.

July 7, 2009
Secrets of Blogging, Part 4: How to Publicize It

A 5-part series on how to write a blog. Part 4 focuses on how to write and publicize your blog items for maximum readership.

July 6, 2009
Secrets of Blogging, Part 3: How to Spark Interest

A 5-part series on how to write a blog. Part 3 focuses on how to spark and facilitate lively conversations on your blog.

June 29, 2009
Secrets of Blogging, Part 2: Pleasing your reader

A 5-part series on how to write a blog. Part 2 focuses on the three essentials to writing a popular blog: Be topical, be frequent and be brief.

June 22, 2009
Secrets of Blogging, Part 1: How to Insert "You"

A 5-part series on how to write a blog. Part 1 focuses on how (and how much) to include the most important ingredient in your blog: You.