Like anything measurable, customer success stories can be ranked on two axes: level of directness and level of depth. While there are multiple types of success stories and methods of delivering them, some are more frank, credible and detailed than others. The stories that are the deepest and most direct are always the most effective.
Tip: The tactics in the bottom left quadrant should be used very frequently. It’s a volume game there. Those in the upper right should be used more selectively, for the best opportunities.
We should point out that the software company Point of Reference, which makes customer reference management software, has a slightly different take on how and where customer success stories fall. You can see their thinking on their blog and decide for yourself how best to use the voice of your customer.
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Tags: communication, customer success stories
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