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Communication: Let’s get this straight

May 15, 2012
By David Murray

It is what you say—

And how you say it—

And when you say it—

And who you say it to—

And everything you’ve ever said to that person before—

And what your body language says while you’re saying it—

That counts.

What have I forgotten? Readers, help a would-be communicator out. —DM

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Technology doesn’t prevent communication … people do

May 8, 2012
By David Murray

The other day my pal Tony and I were talking about how e-mail and other electronic communications have made business relationships shallower, more impermanent and less productive.

As a drunken Dylan Thomas once interrupted himself, “Somebody’s boring me. I think it’s me.”

As I write this on the flight back to Chicago from a visit to the publisher of ContentWise, I have another idea: It is possible to make meaningful and deep connections with far-flung colleagues using only e-mail, and the occasional phone call and IM. I know, because I’m feeling sad and somewhat shaken on account of my long-distance colleague, Jenny Makinde, is leaving the company to start a family.

Jenny and I probably did not strictly need to forge the relationship we did; our mutual competence—she as the office administrator, I as a daily contributor—would have carried us along professionally.

But the two of us wanted to make a relationship with one another, just because we spent enough time at the same tasks that it seemed to us that we should. I wanted to know her (and for her to know me) badly enough to send her a link to a cloying confession I made on my personal blog about how I manipulate customer service people. And Jenny wanted to communicate with me badly enough to write, “Shame on you, Murray.”

I remember exactly where I was when I got that e-mail from her—a business center in a Washington hotel—and I sat straight up and knew I had found a serious new correspondent in this world, and that much more meaning in my work life.

Since then, Jenny and I took the time and happily spent the energy to talk, about her wedding to a Nigerian—she was Morris when I met her—the adventures of my daughter Scout, our workout routines, her pregnancy, my foreign business trips, our work and colleagues and high hopes and realistic predictions about things—all the sorts of serious and casual and jokey things that all co-workers talk about.

Jenny’s as stoic a woman as I ever met, but she gracefully acknowledged my occasional group ejaculations praising her work and expressing gratitutde for her spirit.

“This e-mail makes me happy,” the department head wrote in response to one of those notes of mine.

Yeah, damn right, because good relationships—built on candor and on showing up for one another every day, and elaborated on by good humor and kindness—these are the things that make people happy. And given the right circumstances, they’re actually easier to achieve at work than anywhere else. Becuase work  is the real life where we can prove our loyalty, earn our trust, offer our generosity and our good nature to one another, and receive the benefits of our colleagues’ beauty in real and truly useful ways.

Such human commerce doesn’t happen all the time, but if it happens less than it used to, it’s not technology getting in between people who want to connect. It’s reticent people who don’t want to connect, who use technology and distance and emotional detachment that pretends, “it’s just business,” to hide from each other. Because they are afraid, for whatever reason, of one another.

But Jenny Makinde and me—and you, ContentWise reader—we reach across! —DM

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This is what communication sounds like

May 3, 2012
By David Murray

Wednesday morning in a bathrobe in a Phoenix hotel room I was sifting through entries into the Magnum Opus Awards for communication excellence. In a notebook, I was building an article on how you can smell the difference between messages made to make the sender look good, and messages that intend to really communicate.

It doesn’t have to be fancy or clever, I was writing—

My cell phone buzzed.

A text from a friend.

“mom died last night”

Yep. —DM

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The purpose of our work: “to subly and quietly change the world”

April 24, 2012
By David Murray

Web design pioneer Hillman Curtis died last week at 51. He died with a clean conscience, because he did his work with eye on the big prize. Asked about the purpose of his work, he once said, “The reson for designing new media is simple—to subtly and quietly change the world.”

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Content may come cheap, but communication is never on sale

April 17, 2012
By David Murray

Last week I had an e-mail exchange with the head of Speeches4Less, an organization that promises to write corporate speeches for as low as $7 per 500 words.

I can’t go into details, because the gentleman who runs the thing is a law school graduate. He abruptly cut the exchange off and in a dark tone that he must have learned in law school, asked me to keep the conversation confidential.

All I can tell you is what I would tell any person who claimed to be able to give people a speech, or any other kind of communication, for cheap:

Communication isn’t expensive because clients are stupid enough to pay. It’s expensive because it (ostensibly) involves talented writers spending real time getting to know clients who really want to communicate something specific to a particular group of people. That’s what communication is. Anything less necessarily disregards the speaker, the occasion and the audience in favor of operational efficiency. It doesn’t do anybody any good—especially first-class speechwriters, who often have to fight the utterly incorrect impression that communication is easy and should come cheap.

I would ask the Communicator4Cheap to ask, “What kind of business am I in? Am I doing some good in the world? Or am I just contributing more banality to a world already bathing in it?”

Come to think of it, that’s a question we all ought to ask ourselves—even fancy-pants types, who make more than teenage babysitters. —DM

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“Just be yourself”: Is this good branding advice?

April 11, 2012
By David Murray

Eventually, the mind becomes merely a Magic 8-ball of contradictory bits of wisdom bouncing off each other and bobbing to the window. The best we can do is to categorize them by subject. Branding, for instance:

Nobody likes a whiner.

Everybody loves a winner.

People crave authenticity.

“The market for something to believe in is infinite.” —Hugh Macleod.

People like to be around happy people.

It’s good to show a little vulnerability now and then.

Never let ‘em see you sweat.

“A leader is a dealer in hope.” —Napoleon Bonaparte

You’ve got to see yourself as other people see you.

You wouldn’t care so much about what others thought about you if you knew how seldom they do.

“Tell all the Truth but tell it slant—Success in Circcuit lies.” —Emily Dickinson

You never get a second chance to make a first impression.

You are what you consistently do.

You are what you eat.

If you don’t have anything nice to say, don’t say anything at all.

“If you want to draw a crowd, start a fight.” —P.T. Barnum

People don’t often remember what you say, but they always remember how you made them feel.

“Everybody already knows everything.” —David Murray

Whether you’re a person or a company, it is which of these notions that we apply to what situations, and how we do it—and the mysterious way it all interacts with Who We Really Are (and Who Our Audience Is)—that determines whether people find us lovable or even likable, compelling or even interesting, worth listening to or impossible to hear.

This is why, when someone calls him- or herself an expert in branding, it’s an awfully big claim they’re making.

Probably too big.

Then again, if you’re gonna be a winner in this life you’ve got to Act As If … —DM

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WATCH: The story of every communicator who worked for every boss—in less than a minute

April 4, 2012
By David Murray

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Communicators, the goal is self-actualization, not self-censorship

March 29, 2012
By David Murray

Andrew Kaye writes speeches for Vince Cable, the Business Minister of Britain. Kaye also likes to tweet about Brits, too. For instance, according to a report in The Sun, he called U.K. “grey” and a “s*** heap,” full of people “yakking on their f***ing phones.”

I like Kaye’s style because I’m a sophomoric goof; but a Department of Business spokesman defended him on principle, saying, “These are private tweets, made in a private capacity.”

But U.K. Speechwriters Guild founder Brian Jenner gently suggests in an email to his group that Kaye is in the wrong: “Shouldn’t our attitude be: I only express the opinions that I’m paid to.”

Should a professional race car driver confine herself to public transportation?

Should a farmer not grow a garden?

Should a prostitute never have sex with his wife?

Not that communicators are prostitutes. Most aren’t, actually. Most marry their ethics and their intellects—though not always passionately—with the institution and the leader they serve. That’s good.

But retaining one’s own voice requires using it now and then—straight and loud and true.

At your own risk, of course. And with the hope that your honest opinions don’t directly contradict the positions you professionally promote. In which case you would, in fact, be a prostitute.

Anyway: A.K., I’ve got your back. And B.J., upon reflection, I’m sure you do too. —DM

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You’re a professional communicator, but writing doesn’t come easy. Someone understands.

March 21, 2012
By David Murray

The ultra-classy Vancouver writing coach Daphne Gray-Grant created “It’s The Thinking That’s Hard,” a lovely video that evangelizes the writing technique that transformed Gray-Grant from an editor who hated to write … to a writer. (The theme song here is composed and performed by her 15-year-old son.)

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GM’s “crap”py new commercial: only the latest version of corporate prudishness

March 13, 2012
By David Murray

Listening to The Morning Joe as I tried to snooze one morning last week, I heard a commercial where a cute young woman was enthusing about her new Chevy Volt. She urged everyone to buy it, because, “You’ll save a crap load of money.”

Then she giggled and as I whirled my disbelieving head around I saw a caption on screen that said, “She meant boat load.”

You don’t believe me, do you?

Tee hee.

I’ve spent a lot of time trying to imagine the conversation between the advertising people and the client, and honestly I can’t get there from here. I just can’t imagine grown men and women in charge of a multimillion dollar budget agreeing that saying “crap” in such a gratuitous way was an arresting, provocative bit of communication.

A communication colleague of mine, Rueben Bronee, characterized their attitude, “Man, we’re so edgy. The kids are totally going to think we’re cool now. And did we mention it is like a space ship?”

Is it possible that GM’s best communication people are thinking that way? I suppose it is.

GM, you can do better.

Or maybe you can’t. —DM

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